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| INDUSTRY PARTNER UPDATE |
| MAY 20, 2020 |
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| VSBMU SESSION V ON THURSDAY |
| Our webinar series concludes with content marketing best practices. |
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Thank you to everyone that participated in last week's session on leveraging organic and paid promotional tools. You can access that and other past presentations on the VSBMU landing page.
Brian Matson, senior director of strategy and education at tourism-focused agency TwoSix Digital, hosts again this week as our five-part webinar series wraps up. Join us at 9 a.m. Thursday, May 21 for a session on best practices — The Dos and Don'ts of Successful Content Marketing. We hope to see you on the webinar. In the coming days, be on the lookout for a post-VSBMU survey. |
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| UPDATED TRAVEL SENTIMENT DATA |
| Many things remain unclear as we navigate the coronavirus pandemic. Yet some data is showing positive trends, according to Destination Analysts, an industry research firm. Here are two key findings from its latest Travel Sentiment Index Study:
- Travelers need safety info.
- Travel planning is happening.
This survey also indicates that travelers are opening up to attending conferences and conventions again. For a deeper dive, a link to DA's COVID-19 Insights is under National Resources on our Industry Partner Resource page. |
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| CERTEC STUDY DEADLINE |
| Every two years, VSBM partners with Certec on a tourism and travel industry economic impact study. This report is being compiled now.
Many of you should have received surveys recently through the mail. They have a May 29 deadline. We'd encourage you to take a moment to fill those out as they are immensely helpful in understanding how tourism and hospitality help drive the local economy.
We include Certec's insights in our annual report. You can find a digital version of the 2019 Annual Report at the button below. |
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Visit South Bend Mishawaka
101 N. Michigan St. Suite. 300, South Bend, IN 46601
800.519.0577
© 2020 Visit South Bend Mishawaka |
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