Travel and tourism are showing positive signs in recent weeks. A closer look at the data reveals The Bend has been rebounding, albeit modestly, when it comes to visitor demand and potential travel. Countywide hotel occupancy for the week ending July 11 checked in at 48.9 percent, three points higher than the national average for the same period. Youth lacrosse tournaments are helping drive increased occupancy. The Pipe City Lacrosse Festival generated 1,136 room nights from July 10-12. Sessions on visitsouthbend.com are up 232 percent from July 1-20 vs. the previous period of the same length. This coincides with the beginning VSBM's summer digital marketing campaign, a sign of positive early returns. Our partners at South Bend International Airport recently reported an increase in flights. In July, flights increased 56.2 percent over June. An increase of 42.1 percent is expected in August. Consider this tempered optimism as "travel morale remains depressed," per Destination Analysts. The industry research firm reported in its latest survey results that nearly 47 percent of would-be American travelers have no trips planned for the rest of the year. |